Since 1969, Natura's goal has been to develop and market products and services that promote a harmonious relationship between man and himself, with other people and with nature.
beauty care that takes care of
The trajectory that has made us Brazil's largest cosmetics multinational began in 1969.
From day one, we have built a business whose mission is to ensure a person's harmonious relationship with themselves, others and nature.
2019 in 2019, we celebrated our 50th anniversary with a very successful history. We started our international activities 37 years ago. First in South America, then in France and the United States.
Today, we deliver exceptional and sustainable innovation, combining the power of nature and the latest scientific advances, with more than 2,000 products and over 7,000 formulas, in 45 company-owned stores, products in 3,800 pharmacies and on a market-leading online platform. We accelerate innovation and ensure its viability, convinced that together we can make the world a better place.
OUR BELIEFS
Life is a chain of relationships. Everything is interconnected. Valuing relationships is at the heart of the great human revolution.
The pursuit of excellence develops individuals, organisations and societies. A commitment to truth is the way to improve the quality of relationships. The greater the individual diversity, the greater the well-being and vitality of the whole. The pursuit of beauty should be free from preconceived ideas and manipulation. Value and longevity are linked to the ability to contribute to sustainable development.
DOSNOS NATURAL BEAUTY
Coming from Brazil, the country with the richest biodiversity on earth, we have long been committed to using Brazilian biodiversity ingredients in our products.
Our R&D scientists study each ingredient to understand how to extract the maximum benefits for skin and hair. We work directly with more than 30 local communities in the Amazon region, including more than 300 families, to help them build sustainable business models that benefit the forest.
CREATING A BETTER WORLD
The beauty of commitmentWe are committed not only to the environment, but also to society. In Brazil and Latin America, Natura runs a number of programmes to support social and cultural initiatives. Two of the most important programmes are Instituto Natura, which supports public education, and Natura Musical, which promotes Brazilian music to help preserve this important aspect of Brazilian culture.
