"Magma London was founded in 2017 to preserve traditional African and Arabic heritage, practices and techniques, while inspiring the imagination of its customers.
Magma London creates innovative scented products that celebrate cultural history and timeless designs.
London-born Kareem Rhouila, Creative Director and Founder of East and North African descent, has an impressive background in the art of music before launching Magma London. With a background in music, journalism and photography, he combines his eternal passion for art, design and humanity to create truly original products that will capture your imagination and inspire your senses.
Kareem's journey has been both exciting and challenging, as he faces the daily challenges that many young black and Arab men growing up in the Western Hemisphere face.
Determined to make a name for himself and showcase his creativity, he has performed alongside the city's most famous music artists. But his real passion was his love of the artisanal heritage he grew up with.
Stories of the Maasai and Arab tribes and the strength they derive from the mother earth inspired and influenced the products he created for Magma London.
What is known as lava stone (or basalt stone) was his brilliant idea to combine his ancient heritage of wealth with his love of scent and design. Sadly, Magma Rocks was born!
Ethically sourced from Arusha in Tanzania, Magma Rocks are the most porous and natural rocks found on earth. Inspired by the creative director's memories and unique artistic taste, Magma London's fragrance blends heritage and contemporary trends.
The products are grouped into collections, each with its own unique story and inspiration.
Welcome to the world of Magma London, where originality and design are at the heart of everything we do.
We want to share our rich history with the world and show that with real passion and hard work we can break through all barriers...
ASHE! (Thank you in Maasai)
